PurposeLed is an organization of designers, strategists and project managers who believe that engaging in ethical, people-first business practices is not just our duty as business leaders, but that doing the right thing also future-proofs our businesses and our communities by making them stronger and more competitive. The goals of this project was to create a site that could spread brand awareness, be used as a lead generator and sell digital products.
The website is a space where users can explore and learn if the PurposeLed Brand Builder is for them. My process in working and developing this site in Webflow was instrumental in our abilities to visually edit, design, build, and launch the site. My role comprised of designing the sitemaps to low and high fidelity wireframes in Figma. Working together with our intermediate brand designer to come up with the graphic assets that are featured on the site in Illustrator. To developing the pages and interactions in Webflow. I look forward to increasing my breadth of knowledge in Webflow and developing more sites.
