The World’s First Carbon Positive Plant-Based Superfood Bars With Compostable Packaging. The plant-based start up was also the world's first snack company that reclaims 100% of its carbon footprint.
The objective of this project is to build Impact Snacks (formally GeoProtein) from the ground up including brand strategy, identity and content development.
My role in this project initially began with designing and supporting the development of the new wordmark and identity. This project was largely a team effort in order to prepare Impact Snacks for its Kickstarter Campaign and launch. I worked directly with the Art Director and senior UX designer to support and develop content as needed.
The brand launched and its’ kickstarter campaign and surpassed its’ goal of $20,000 USD within 13 hours. The initiative was 200% funded.
